To complete a full brand experience, this chain of popular sports bars opted for high-energy graphics on murals in the restaurant as well as bathroom stall doors. To comply with health and safety regulations, the materials selected are anti-bacterial and easy to clean and maintain.
As the location is also high traffic, the materials are scratch resistant and can resist heavy use. For the graphics, La Cage chose images of athletes in motion as well as high-performance vehicles, an inspiring and energetic choice.
High-resolution photos were reproduced in a large format after careful processing by graphics and branding experts.